Basic Technical SEO

I'll be honest. I don't like the SEO industry. Its very full of gurus trying to sell you stuff and advice that isn't always great. I prefer sticking to things that are actionable and measurable. Here are some basic resources to make sure you're getting the most out of your website!

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Moz is the bible on anything SEO related. As a baseline make sure you read the beginner's guide and see if your site is up to standards
There's a LOT of stuff to think about in the <head> element of your page. Here are some you need to be thinking about when a crawler visits your site
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Make your title tags focused to what your page is about. Keep them to 50–60 characters, because that is about the length that Google truncates them. For dynamic content, I have a function that truncates user input, then appends " | Ulluminate" to the end of the string, to make sure your site's branding show to people who search. This applies to descriptions as well.
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Meta descriptions are HTML attributes that provide concise summaries of web pages. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters. Meta description tags, while not tied to search engine rankings can show when linking your site to social media outlets. Give people a little more information about your page!
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Make sure to annotate your pages with meta og: tags. This gives information to crawlers, but you can also specify things like og:image which can be used when your link is posted to social media
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This one is a touch more advanced, but useful if you need it. The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. I was getting poor page ranks because google thought my site contained too much similar content, when in reality, it was trying to index the same page with different query parameters. Good to know about, but situational.
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Favicon Generator (realfavicongenerator.net)
This is an awesome tool. It allows you to upload a favicon image, and generates all sizes needed for different platforms. It even generates the HTML for you to insert in your page. Very handy and its what I used for Ulluminate!
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<h1> tags are huge for SEO. They let crawlers and people know what your page is about. In Neil Patel's blog post, he goes deep on their importance, how to write them, and examples of how targeted h1 tags massively increased organic SEO
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From what I've heard, semantic HTML5 elements don't play a huge part in SEO, but you should look at using them! Who am I kidding? I'll just keep shoving divs around until my page looks pretty....
How do you make your site's SEO better? By measuring! Make changes, evaluate your rankings, and narrow your strategy.
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Use the Lighthouse audit built into Chrome to test your site for SEO advice, accessibility advice, and technical SEO suggestions
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Google Search Console (search.google.com)
You can use this site to see lots of important things for your site's SEO. You need to verify your site first before doing this. From here you can point Google to a sitemap.xml file, which tells it where to index your pages. It also has a coverage report which will tell you what pages were included and excluded from Google's crawler. The performance section includes which search terms you are ranking for, and how many impressions and clicks they have gotten over time. You should be spending a lot of time in this tool if you're trying to drive organic SEO
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Google Analytics (analytics.google.com)
This one probably goes without saying. Measure who is signing up, where they are coming from, and how well your marketing funnels are working
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SpyFu (www.spyfu.com)
Search for your competition and see what they are ranking for. Especially useful if you use paid advertisement and want to see what competitors advertise and rank for. Who am I kidding I just use this tool for fun all the time.
I'll be honest. I'm a beginner when it comes to backlinks. At its core, a backlink is just a link to your website from another website. If Google sees that a site is "valuable" or what it deems a "domain authority" and it links to your site, your site will be ranked higher. Like I said, I'm still new in this area and will be updating this folder regularly as I find and test new information
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Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal of expertise, authoritativeness, and trustworthiness (E-A-T) to Google.
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Actionable SEO advice about building backlinks

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